The main example here is the showdown of bubbly drinks in these two prominent singing competitions: Coke or Pepsi?? Within both series, the panel of judges are hardly ever seen without a Coke (for American Idol), or a Pepsi (for the X-Factor). And, in the majority of shots, the logos on the cups are positioned perfectly outwards, so that it would take effort for the audience to miss it. Honestly, it makes one wonder whether or not the judges even drink from the cups, as they seem so untouched and in such an obviously calculated position for the duration of the show. Here's proof:
Such sneaky (though in this case, not really sneaky at all), inexplicit advertisements are a great demonstration of Madison & Vine, or the collaborations between advertisements and Hollywood. The reality shows get paid, and the companies are able to craft an ideal image for their products. Through having Jennifer Lopez Simon Cowell with a Coke or Pepsi in front of them, they're seen as endorsing the drink, thus projecting their image of fame, glamour, and success onto it despite the fact that obviously, your soda choice probably does not increase your status, amount of attention, or lot in life. The same goes for American Idol's endorsement of Ford -- once elimination episodes came around, the remaining contestants would create a new, innovative Ford commercial every week. Then it would be played on the show, with clips of contestants filming it and saying how fun it was. This likely made fans of the Idol more inclined to consider a Ford car, because a show that they loved and that might even represent their hopes and dreams, supported the brand.
xoxo, elyse
It's funny because the Media Analysis group defined Coke as a simple solution, as a "drink for ordinary people", yet those up there are A list celebrity stars. It's interesting to compare the different techniques.
ReplyDelete