Yay! The final media blog post/assignment for critical thinking ever! But although I say this, the media blog project was, overall, my favorite one of the entire year; it gave me the opportunity to rant about issues I care about, allowed me to see my classmates' opinions, and made me more vigilante toward media as a whole. At the beginning of the this blog, we discussed how much media affected our lives, and regrettably, I don't think that the amount has changed for me -- I am still as addicted to Hamilton, Twitter, Instagram, and Snapchat. In fact, the reason I am writing this at nearly 12:00 is because I procrastinated by watching an hour and a half's worth of Les Mis videos on YouTube. But, even so, I think it matters less how much media we consume, than it does how we interpret that media and how we let it influence us. And this project definitely forced me to be more critical in that department, as I was constantly searching out new material for the weekly posts.
This is particularly true in the context of advertising (social issue things had already been on my mind constantly due to debate, and I'm super glad I could express my thoughts about those here!!). Honestly, I would have to characterize myself as an impulsive buyer -- I tend to see an ad in a fashion magazine or a commercial on TV and fall in love immediately. However, with my new skills in media analysis, I'm far more skeptical, able to recognize the various techniques the company may be using to trick consumers. Today, for example, I saw an ad for mascara, and contemplated searching for it in a store because it was supposed to contain special nutrients to stimulate eyelash growth. But then I thought, "they're using the technique of 'magic ingredient!' and refrained. Hence, the importance of being an educated consumer -- only by learning to question the implicit and explicit messages put forth can you discover whether the product is truly worth it or whether the company is just relying on some completely unrelated technique like transfer/association to reel you in. Also, if you critically examine advertisements, you can highlight potentially problematic assumptions in them and thus decide if you want to support the company on a moral, being-a-good-person basis.
Another thing that this project reified for me was the importance of media literacy. Especially in today's age, the media has such an incredibly deep impact on the population, so much so that we often take the media's assumptions as our own (even though, they likely did start as our assumptions...I won't get into the feedback loop). This is proven via MISSrepresentation, in which it is outlined how negative stereotypes of women in the media lead to the material effect of decreased political efficacy and self-objectification. And, just a few days ago was the horrible Orlando massacre, in which 50 LGBT people were murdered. However, the media has 1) glossed over necessary discussions of the homophobia both obvious in this act and pervasive in society, in favor of making it about "OMG ISIS!!!" and 2) using it as a justification to perpetuate Islamophobia -- people I regrettably know have tweeted "Oh, so you thought it was a bad idea for Trump to screen all Muslims coming to the US?" implying that this event proves that such a thing would be good (when this man wasn't even an immigrant but you know, it's whatever right!). Thus, in order to avoid accepting all these ignorant ideals at face value, we need media literacy, so we can question all of it and point out the flaws -- such a practice is taught in these blogs, where we have to find pieces to be critical of. I probably wouldn't have delved so deep into the psyche of Chuck Bass and the violence he represents if it weren't for this project.
In conclusion, I had a marvelous time on this blog and I'm actually a little bit sad for it to end. imMEDIAtely media, thanks for providing me with a platform on which I could publicize my long rants about Hamilton and race and gender! And thanks to everyone else's wonderful blogs, which forced me to reexamine my own ideas! Twas fun. (that picture is a cheesy way of saying goodbye, sophomore year critical thinking class!! I will now go running off into the sunset !!)
xoxo, elyse




